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Trump Delivers Remarks on Auto Tariffs, Mar. 26, 2025

March 26, 2025 · The White House · 0:32:57

Embedded from the source channel — never re-uploaded. Watch on YouTube

What happened

President Donald Trump delivered remarks on auto tariffs at the White House on Mar. 26, 2025, carried on the White House channel, hours after the Women’s History Month event in the same building. “This is the beginning of Liberation Day in America,” he said, announcing that the United States would charge a 25 percent tariff on all cars not made in the United States, rising from the existing 2.5 percent base, with no tariff on cars built in the United States.

The President said plants that had been heading to Mexico, Canada, and other countries were now being built in the United States instead, pointing to Honda’s new plant in Indiana as an example he credited to the policy. On chips, he said the largest chip manufacturer from Taiwan was spending almost $200 billion building in the United States, largely in Arizona, which he said would give the United States almost 40 percent of the chip market. He previewed April 2 as the fuller Liberation Day announcement.

Why it matters

The auto-tariff announcement is the opening move of the tariff program the President unveiled in full on April 2, 2025: a 25 percent rate on imported cars, stated on the record with the build-in-America exemption that the administration has repeated at every signing since.

Scoreboard watch

Scoreboard watch: the 25 percent auto tariff as announced on Mar. 26, 2025, and the President’s statements that the Taiwan chip investment approaches $200 billion and almost 40 percent of the chip market - flagged for the scoreboard editors; the entry itself remains review-gated.

Sources: The White House, “President Trump Delivers Remarks on Auto Tariffs” (YouTube, 2025-03-26) - official description and broadcast transcript as aired.